WHAT IS DESCRIPTIVE ANALYTICS?

Descriptive analytics focuses on understanding past data. It summarizes historical information to show trends, patterns, and overall performance in a clear and simple way.

Think of it as looking back to see what already happened.

WHAT DOES DESCRIPTIVE ANALYTICS DO?

1. Summarizes past data
Turns raw data into reports, charts, and dashboards.

2. Shows trends and patterns
Helps identify increases, decreases, or repeated behaviors over time.

3. Measures performance
Tracks key metrics like sales, revenue, or website visits.

4. Supports basic reporting
Used in monthly reports, business reviews, and performance summaries.

EXAMPLE:

“Last month’s sales increased by 15% compared to the previous month.”
Descriptive analytics doesn’t predict the future — it helps you understand the past.

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