WHAT IS DATA ANALYTICS?

Data analytics is the process of examining raw data to find patterns, trends, and insights. It helps businesses and individuals make smarter decisions based on facts, not guesses. Think of it as a way to turn numbers and information into clear, useful knowledge.

KEY TYPES OF DATA ANALYTICS

1. Understands what happened (Descriptive Analytics)
It summarizes past data to show trends—like sales growth or customer activity.

2. Explains why things happened (Diagnostic Analytics)
It digs deeper to uncover the reasons behind certain results or issues.

3. Predicts what might happen next (Predictive Analytics)
By analyzing patterns, it helps forecast future outcomes, such as demand or performance.

4. Suggests what actions to take (Prescriptive Analytics)
It offers recommendations to improve decisions, strategy, or results.

5. Improves decision-making overall
By turning data into insights, analytics helps organizations work smarter, faster, and with more confidence.

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