WHAT ARE THE TYPES OF DATA ANALYTICS?

Data analytics has four main types. Each one answers a different question and helps turn raw data into useful insights.

TYPES OF DATA ANALYTICS (WITH SIMPLE SCENARIOS)

1. Descriptive Analytics
What happened?
Scenario: A store checks last month’s sales report to see how many products were sold.

2. Diagnostic Analytics
Why did it happen?
Scenario: Sales dropped last month, so the store analyzes data to find the reason (price change, low stock, fewer customers).

3. Predictive Analytics
What might happen next?
Scenario: Using past sales data, the store predicts which products will sell more next month.

4. Prescriptive Analytics
What should we do?
Scenario: Based on predictions, the store decides to restock popular items and offer discounts on slow-selling products.

WHY THESE TYPES MATTER

✔️ Understand past performance
✔️ Identify problems clearly
✔️ Prepare for future demand
✔️ Make smarter business decisions

Data analytics helps businesses move from guessing to knowing.

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